Shumel Lais

Mobile Marketing Consultant

Your app looks beautiful, but do you have enough users?

Is it delivering maximum revenue for your business?

Every year brands and developers spend a great deal of resource to build and update apps, but still struggle to gain sufficient users. The mobile landscape is highly fragmented, with 100’s of advertising sources to choose from as well as ad serving limitations, making mobile advertising far more complex than digital. Effective user growth requires knowledge of the strongest source, efficient campaign management processes and the right data attribution.

My Experience

Worked with the biggest and the best

  • Associate Director

    2014-2015

    M&C Saatchi Mobile is the largest mobile media agency globally.  

    As Associate Director I successfully pitched, on-boarded and grew account profitability across several accounts. This was achieved by leading a team of Account Managers and Planner Buyers, to use innovative agency first solutions to meet client campaign objectives.

  • Senior Account Manager & Social Lead

    2010-2014

    Fetch is the most Awarded full service mobile agency in Europe. 

    As Senior AM & Social Lead, I led the agencies paid social initiative, on-boarding best in class technology and leading a team of social campaign managers to scale Facebook & Twitter campaigns.

  • Web Design & Developer

    2008-2011

    Alacarte Creative was my first venture, offering digital design & marketing services to SMEs.

    As a Freelance Web Design & Developer I gained my knowledge of interface design, user experience and programming. These key competencies give me the product perspective when it comes to mobile strategy.

Areas of expertise

My past experience allows me to provide an end to end solution to meet your mobile marketing needs

  • Strategy

     

  • Campaign Management

     

  • Data & Attribution

     

  • Training

     

Get in touch

If you need help or advice on how to increase your app's usage or revenue, I would love to hear from you.

Email me

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